Personal information is data that can be used to identity or contact a single person.
Please note: The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, and transfer non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, operating system, date/time stamp, and clickstream data. We may use this information (excluding IP address) to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and in our marketing and advertising services.
The IP address is stored in log files for loss prevention and anti-fraud purposes only. It will never disclose without your permission or legal basis. The IP address will be stored 4 days only. If we do not register suspicious actions (for example, DDOS attacks, fraud, etc.) from your IP address during this period, or we have no other legal reasons for further storage of your IP address, it will be erased from all log files (including back-up) after a 4-day period.
In some of our email messages, we may use a “click-through URL” linked to content on the Aperio Lux website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Web storage allows us to save some information, for example how the customers use Aperio Lux’s sites, locally on the customers’ devices. This information will be used to improve the user experience of using Aperio Lux’s sites.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Aperio Lux to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Aperio Lux does not take any decisions involving the use of algorithms or profiling that significantly affects you.
Aperio Lux takes the security of your personal information very seriously. To do so, we employ a variety of security technologies and measures designed to protect information from unauthorized access, use, or disclosure. When your personal data is stored by Aperio Lux, we use servers housed in high-protected (including physical security measures) data center. All personal information is stored in encrypted form. However, please bear in mind that the Internet cannot be guaranteed to be 100% secure.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you in the following cases:
We have a legitimate interest in creating, administer, operating, and improving our products and services, and communicating with you as necessary to provide these products and services, for example when responding to your queries, undertaking marketing, or for the purposes of detecting or preventing illegal activities.
In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing email@example.com
In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by emailing firstname.lastname@example.org
You can withdraw your consent to storing and using your personal information at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
To protect your privacy and security, we may also take reasonable steps to verify your identity before get access, updating or removing your information. The information you provide us may be archived or stored periodically by us according to backup processes conducted in the ordinary course of business for disaster recovery purposes.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws but your ability to access, correct and delete your information may be temporarily limited where access, correction and deletion could:
To make sure your personal information is secure, we strictly enforce privacy safeguards within the Aperio Lux.